Guides
Guides we would followif it were our hotel.
No growth hacks and no numbers we cannot back up. Just guides on the few things that make a difference online, short enough to read between two check-ins.
Latest
- Reviews
How to answer a bad hotel review on Google
How to answer a bad hotel review on Google: the shape of a reply that works, what never to write, and what to do when the review is simply not true.
- Google profile
Google Business Profile for hotels: what you can post
A Google Business Profile for hotels works differently: no opening hours and no offer posts. What you can post, what Google does not allow, and what helps.
- Guest chat
A hotel website chat: what it should answer, and where it stops
What a hotel website chat should answer at night, where it should stop, and how it hands the rest to a person. Practical, and without the hype.